Skip to Content
GuidesFashion campaigns

Fashion campaigns

Build a whole campaign board — several distinct stylizations of one label — in one go.

The idea

A campaign is multiple concepts on one board, each a prompt → Cosmiq Image chain, sharing the brand but exploring different moods. Common trio:

  • Editorial minimalism — clean neutral tones (ivory, sand, warm white), structured silhouettes, soft natural light, sparse studio backdrop.
  • Desert / lifestyle — golden-hour light, earthy terracotta and rust, relaxed flowy silhouettes, sun-drenched outdoor setting, warm film-like photography.
  • Dark luxe — deep jewel tones (midnight, forest, burgundy), tailored/draped looks, low-key moody lighting, cinematic shadows, velvet and silk textures.

How to build it

The fastest path is from Claude with one sentence — see MCP:

“Make a fashion campaign for [brand]: editorial minimalism, desert bohemian, and dark luxe couture. 4:5.”

You get one board with the three concepts as prompt → Cosmiq Image chains, ready to Generate (or generated now). Open it to refine each look, swap models, regenerate.

Doing it by hand: create three prompt nodes (one per mood), wire each to an image node, generate.

Keep the product/garment faithful

If you have real product photos, attach them as references per concept so the actual garment shows up in each stylization (same approach as product shots) — the mood changes, the piece stays real.

Tips

  • Anchor each concept with a clear palette + lighting + silhouette + setting.
  • Keep the brand name in every prompt so the set stays cohesive.
  • Generate the strongest concept first, lock the wording, then expand the look.